If you are an SEO consultant or an SEO agency, this must have very often happened with you. We often get clients who have websites that have been floating on the internet for a very long time and have faced some severe traffic loss, or have never really been able to divert traffic or convert customers with the website.
The most obvious thing that would come to one’s mind is to get into the audits of the site. In fact even the website owner will expect you to do that. But there is something else that has been proven to be beneficial, and that is checking the search engine history of that website.
To elaborate this further, it is best to check the Google history to the website. The main reason for this is that Google is one of the biggest search engines that is used vastly as compared to any other.
More about the Google Search history analysis
In short this analysis will give you more information about how and when the traffic to the site changes dropped or had a surge. This is important because Google SEO is a huge thing, and it is the Google search engine optimization that changes how a website is ranked in that search.
Also with the update of known algorithms, it is a fairly systematic method in which you get an insight into the trends of user traffic and when it increases if it does.
The main reasons for a website not being able to maintain its position in the top ranks is again not having an updated SEO content.
Check each and every slight change
Make sure you make note of the smallest spike and know what about it made the change.
Don’t forget to take the owner’s inputs.
This is crucial as very often the owner will have crucial information that makes your research far easier. Like if they are able to spot the time from when their business dropped along with that information matching with the changes in the website traffic.
Many will find it useless to dive into things that you cannot change, but knowing what information changed things in the past is as important as deciding what changes to make for the future.…
Nowadays, digital marketing holds great importance. Businesses have shifted to online platforms to a lot extent that both customers and competitors are constantly online. Thus, the only way to stay ahead is by digital marketing. Agencies like dilate work on digital marketing and can help a business in its growth.
Here are few tips for any business owner which can help them in growing their business.
- It is very important to set a goal based on what exactly you are looking for. You might be looking for recognition or customers or looking for ways to move ahead of your competitors. Thus, fix an aim first and this will expand your chances to succeed. Digital marketing demands a lot of precision and strategy. Thus, setting a goal will help in making better strategies.
- Try to create a marketing funnel which is basically to map out your client’s business venture from the time he started and how he succeeded. Then accordingly you can make strategies which will support the client’s business.
- You must develop a call-to-action (CTA) strategy. CTA is basically a text or an image which can prompt the target audience to take action like view a webinar, subscribe to a newsletter or request a product demo. Make sure that the CTA directs visitors to landing pages where their contact information can be collected and in return you give them a tempting marketing offer. Consequently, it will earn you more conversions and leads for your website. You will have to create multiple calls-to-action if you are looking forward to increase chances of visitor-to-lead conversion. You will also need to optimize and distribute them across your website.
- Focus on creating an effective lead magnet which can be used with CTA. Try to provide your potential customers with relevant topics related to your business products and services.
After you select your affordable web development in Glasgow, you need to ensure that your points are conveyed well. The customer is here on your website looking for something particular. If that message is not explicit or if he feels he is not satisfied, he will not linger on your page any longer.
There are a few factors that you can look at to see what is working on the website and what will make it more successful.
- Conversion rate
The main purpose of a website is to convert the prospective window shoppers into confirmed customers. The look of the website along with its feasibility and accessibility must aid the high-quality products in their attempts to hook the viewer. This conversion rate is the deciding factor that states what works and what does not.
- Task conversion
Conversion rate means you have your eyes on the prize. That is a good sign. What about those who visited but did not buy anything? You should have an idea why they stopped short of their target. At what point did they stop and decide that it was not worth it? The answer to this question can help you solve many issues and improve the conversion rate.
- Rush hours
It is a good idea to study the behavioural pattern of the buyers. There are peak days and then there are slow days. When studying key performance indicators, this can provide a good insight on the success of the page.
- Sharing of page
The more satisfied the customer, the more likely is he to recommend the same to his friends. This is a good way to know what that number is.
Keep an eye on these key performance indicators at all times. They are what will help you ensure that you are on the path to reaching your goal.
The white label SMS solution platform helps the resellers as well as the managed service providers to supply a group text messaging service to the clients. The SMS service is beneficial to the sellers and the MSPs for many financial reasons. It also helps to increase brand awareness and builds the loyalty of the clients.
The advertising and the marketing agencies can also make use of the platform to integrate the text messages marketing into the mobile marketing campaigns. The developers can build the private label SMS service into the web application.
Why do you need a branded group text message service?
The key elements of the mobile marketing strategy are the text message marketing. Most of the well-known companies dedicate a major portion of the mobile marketing budget to text message marketing because it is cost effective, has ease of use and also offers greater reach. Many of the noncommercial organizations take to use the service to encourage engagement and to get their messages heard by the clients.
The service is in great demand by organizations and businesses of all sizes. It helps to enhance the existing portfolio of the service. It helps to also attract new clients with the platform and also lets you cross sell your existing services.
The platform is also easy to be customised. All that you need to do is to provide the logo and the banners and the company will build for you a text messaging application that is all of your own. You could also tailor make it by choosing from the colour schemes and codes to get the design that you want.
You re also allowed to price the credits, packages and the keywords. You do not need to purchase the keywords and credits, instead, when the client and the customers make a purchase, the difference between the cost and the process is what you earn.
The internet’s video sharing giant YouTube is not successful without any reason. It is the number one site that people go to for watching popular videos on the internet. It allows you to easily upload your videos on the internet for free. But you can also earn money from your videos if you can get more people to watch them.
The drawback about YouTube videos is that, the thumbnail only gives an idea of what the content could be. Unless you view the video, you won’t know how good or bad it is going to be. The attention span of people on the internet is so low that they don’t want to be wasting their time on a video that is not interesting.
So, the easiest way that people use to find if a video is popular is by looking at its view count. This is the number of times that the video has been watched by people. Naturally a high view count means that it is something of great interest, at least to the majority of the people.
So the best way to market your video is to have a high view count. This way your video will appear in the top search results on YouTube. As there are so many videos on YouTube, waiting for yours to get the required view count can take time. But you can speed up the process when you hire a third party to promote your videos. That is you can actually buy real YouTube views.
But YouTube expects you to do it the legitimate way. This means that the likes or the view counts of your video should have been made by real people and not bots. Your video may be removed by YouTube if any of the following is detected by them.
- That your view count was purchased from a third-party website
- Click bait that land people to your video
- Pop-under windows that are actually pop-up ads that appear under the current window
- Redirecting users to your video from another website