Month: October 2017

Tips For Digital Marketing

Nowadays, digital marketing holds great importance. Businesses have shifted to online platforms to a lot extent that both customers and competitors are constantly online. Thus, the only way to stay ahead is by digital marketing. Agencies like dilate work on digital marketing and can help a business in its growth.

Here are few tips for any business owner which can help them in growing their business.

  • It is very important to set a goal based on what exactly you are looking for. You might be looking for recognition or customers or looking for ways to move ahead of your competitors. Thus, fix an aim first and this will expand your chances to succeed. Digital marketing demands a lot of precision and strategy. Thus, setting a goal will help in making better strategies.
  • Try to create a marketing funnel which is basically to map out your client’s business venture from the time he started and how he succeeded. Then accordingly you can make strategies which will support the client’s business.
  • You must develop a call-to-action (CTA) strategy. CTA is basically a text or an image which can prompt the target audience to take action like view a webinar, subscribe to a newsletter or request a product demo. Make sure that the CTA directs visitors to landing pages where their contact information can be collected and in return you give them a tempting marketing offer. Consequently, it will earn you more conversions and leads for your website. You will have to create multiple calls-to-action if you are looking forward to increase chances of visitor-to-lead conversion. You will also need to optimize and distribute them across your website.
  • Focus on creating an effective lead magnet which can be used with CTA. Try to provide your potential customers with relevant topics related to your business products and services.


Key Performance Indicators

After you select your affordable web development in Glasgow, you need to ensure that your points are conveyed well.  The customer is here on your website looking for something particular. If that message is not explicit or if he feels he is not satisfied, he will not linger on your page any longer.

There are a few factors that you can look at to see what is working on the website and what will make it more successful.

  • Conversion rate

The main purpose of a website is to convert the prospective window shoppers into confirmed customers. The look of the website along with its feasibility and accessibility must aid the high-quality products in their attempts to hook the viewer. This conversion rate is the deciding factor that states what works and what does not.

  • Task conversion

Conversion rate means you have your eyes on the prize. That is a good sign. What about those who visited but did not buy anything? You should have an idea why they stopped short of their target. At what point did they stop and decide that it was not worth it? The answer to this question can help you solve many issues and improve the conversion rate.

  • Rush hours

It is a good idea to study the behavioural pattern of the buyers. There are peak days and then there are slow days. When studying key performance indicators, this can provide a good insight on the success of the page.

  • Sharing of page

The more satisfied the customer, the more likely is he to recommend the same to his friends. This is a good way to know what that number is.

Keep an eye on these key performance indicators at all times. They are what will help you ensure that you are on the path to reaching your goal.