Category: SEO Tips

3 Tricks About SEO You Wish You Knew Before

More than 90% of the internet users are constantly searching through various engines for new business and information. This is the era of search engines and there are many trends that have created a storm in the virtual world. SEO is one of these factors. Internet marketers realize the significance of these and their expenditure on it has increased phenomenally.

There are certain aspects that we do not realize in the beginning as these become clearer with experience and time. Some of these are given below.

  1. The importance of social media was not appreciated so much in the beginning. People did not realize the impact and reach of social media on SEO. Now more than 70% of sellers use this medium to improve and push their SEO. Their content needs to be on the top of SERP and for that, they need to improve their social presence. All search engines, at least the major ones are indexing social media content and these are among the top results of searches most of the times.
  2. Videos are integral to search results. We do not realize that searches have more than 50% video content across the search engines. Now the most significant engines have started giving more attention to blended results. The reason is that the videos engage people more than anything else. The people, who realized the significance of videos in SEO, have created a lasting impression and their visibility improved many times. Do not discount the use of voice searches and backlinks. These are critical to You can use the expired domains, and use their backlinks for SEO with better content.
  3. The device of choice for surfing the internet and searching for products has gone many changes in the last few years.From desktop to laptop to tablets and now mobile. People search for products from anywhere and on the move. The business website needs to be mobile friendly. The SEO strategies and content, both need to be created according to changing scenario and need to be designed accordingly.

It is better to search for more information and create a website that is based on latest requirement and suitable for the changing scenario. That is the way to go forward in the virtual world.…

GOOGLE HISTORY AND WHY THEY ARE SO IMPORTANT

If you are an SEO consultant or an SEO agency, this must have very often happened with you. We often get clients who have websites that have been floating on the internet for a very long time and have faced some severe traffic loss, or have never really been able to divert traffic or convert customers with the website.

The most obvious thing that would come to one’s mind is to get into the audits of the site. In fact even the website owner will expect you to do that. But there is something else that has been proven to be beneficial, and that is checking the search engine history of that website.

To elaborate this further, it is best to check the Google history to the website. The main reason for this is that Google is one of the biggest search engines that is used vastly as compared to any other.

More about the Google Search history analysis

In short this analysis will give you more information about how and when the traffic to the site changes dropped or had a surge. This is important because Google SEO is a huge thing, and it is the Google search engine optimization that changes how a website is ranked in that search.

Also with the update of known algorithms, it is a fairly systematic method in which you get an insight into the trends of user traffic and when it increases if it does.

The main reasons for a website not being able to maintain its position in the top ranks is again not having an updated SEO content.

Check each and every slight change

Make sure you make note of the smallest spike and know what about it made the change.

Don’t forget to take the owner’s inputs.

This is crucial as very often the owner will have crucial information that makes your research far easier. Like if they are able to spot the time from when their business dropped along with that information matching with the changes in the website traffic.

Many will find it useless to dive into things that you cannot change, but knowing what information changed things in the past is as important as deciding what changes to make for the future.…