If you are an SEO consultant or an SEO agency, this must have very often happened with you. We often get clients who have websites that have been floating on the internet for a very long time and have faced some severe traffic loss, or have never really been able to divert traffic or convert customers with the website.
The most obvious thing that would come to one’s mind is to get into the audits of the site. In fact even the website owner will expect you to do that. But there is something else that has been proven to be beneficial, and that is checking the search engine history of that website.
To elaborate this further, it is best to check the Google history to the website. The main reason for this is that Google is one of the biggest search engines that is used vastly as compared to any other.
More about the Google Search history analysis
In short this analysis will give you more information about how and when the traffic to the site changes dropped or had a surge. This is important because Google SEO is a huge thing, and it is the Google search engine optimization that changes how a website is ranked in that search.
Also with the update of known algorithms, it is a fairly systematic method in which you get an insight into the trends of user traffic and when it increases if it does.
The main reasons for a website not being able to maintain its position in the top ranks is again not having an updated SEO content.
Check each and every slight change
Make sure you make note of the smallest spike and know what about it made the change.
Don’t forget to take the owner’s inputs.
This is crucial as very often the owner will have crucial information that makes your research far easier. Like if they are able to spot the time from when their business dropped along with that information matching with the changes in the website traffic.
Many will find it useless to dive into things that you cannot change, but knowing what information changed things in the past is as important as deciding what changes to make for the future.